The Marketing Design Guide:

Think about every digital channel. You don't need to fill the event gaps with virtual events. You have so many incredible ways to connect with people digitally that recreating an event is not the only way.

As a designer with significant experience working in-house, I know how big of a challenge it can be to find, hire, and nurture the right creative talent. During my 15 year career as an in-house designer, I built two in-house creative teams from scratch and experienced this first hand.

In part one of Let’s Make an Ad, we looked at what actually goes into creating an HTML5 ad unit and some of the many options out there. I today’s post, I have done a screen capture showing how to make a simple. animated HTML5 ad in Google Web Designer. This will hopefully show people unfamiliar with the process what it actually takes to make an ad!

Over the past few weeks we have explored some of the exciting opportunities but also limitations of being creative in a programmatic world. The potential for delivering a perfect ad is there. Who knows what the future really holds? But today I want to get real and look at actually making an ad. Specifically an animated banner ad.

In part one we explored five different factors that would result in a perfect ad. Perfect defined as every impression leading to a business outcome. This required suspending belief at a few points, but overall each of the elements ARE technically possible. But, the actual creative asset needs to do a lot and be specific to each person viewing it. It is unrealistic to make a different ad for each impression so, logically, we need to make the ads dynamic.

What is the perfect ad? I’ve set myself up for a tough one here! Let’s suspend reality for a moment and get comfy. This one’s gonna get a little deep…

Every designer is a UX designer—well, every GOOD designer is a UX designer.